Hypertension requires monitoring

Moving ahead with its vision “Healthcare @ Home”, Omron Healthcare India, the leader in digital BP monitoring segment, has joined hands with Indian Medical Association (IMA) andHeart Care Foundation of India (HCFI) to create awareness among the masses and healthcare professions about the need for regular monitoring of blood pressure at home.

According to various studies, one-third of India’s population suffers from Hypertension and more than 60 % of them are still unaware of it. “Indicated as one of the key lifestyle diseases, it is well evident that Hypertension leads to life-threatening cardio-vascular disorders if not treated well. Despite the whopping numbers, very few Hypertensive patients use BP monitors for regular monitoring at home which is a grim and scary picture. Omron aims to contribute to the challenge by partnering with the right stakeholders who are looked upon as trustworthy associates by the masses as well as medical practitioners to propagate the importance of blood pressure monitoring as a key part of the overall management of the malady” says Kazunori Tokura, Managing Director, Omron Healthcare India.

The initiative has already started working in this regard by rolling-out many joint activities pan India such as organising health camps providing a platform for holding dialogues with the medical fraternity, on the myths prevailing around home BP monitoring, and free check-ups disseminating mass communication on the importance of managing blood pressure as one of key vitals for almost all non-communicable diseases and substantiating the utility and efficacy of digital home BP monitors, etc.